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Putting Personality
into a New Line of Dips for Whole Foods Market / POLIMIKA
/ An IzzyCue Company.
IzzyCue POLIMIKA Engaged by
Whole Foods Market Inc. to Name and Design A New Line
of Dips for Their Prepared Foods Department.
WASHINGTON,
DC. (PRWEB) March 12, 2004 -– POLIMIKA, an upstart
packaging and branding agency within the food and beverage
industry, announced today that Whole Foods Market, Inc.
(NASDAQ: WFMI), the world’s largest retailer of
natural and organic foods with 148 stores in North America,
has selected its firm to conceptualize a new brand identity
for its line of dips to be launched later this year in
Spring 2004.
In an in-depth
branding and identity project currently in its initial
stages, POLIMIKA’s role for WFMI will include: naming,
logo, brand strategy and identity design. The new identity
aims at communicating the chain’s savvy image and
its commitment to providing its natural food customers
with best-in-category products.
The review
of the new brand was directed towards a number of key
objectives:
-First, to
make it a brand in its own right, with its own values
and reason to be.
-Second, to
make the brand a leader in its sector.
-And third,
to make the brand a reason for customers to select.
“The
bringing of clarity and authority to the voice of this
new line of dip for Whole Foods involves more than just
creating a new name and design, but more importantly it
demands the continuity of style and message reflecting
the consistency of the management strategy, its aims,
values and achievements,” comments Kenneth H. Tan,
founder and CEO of IzzyCue.
About IzzyCue:
IzzyCue, a unit of BKN International Incorporated, is
an emerging cross-channels manufacturer of high-end consumer
products. The unit-brand builds leadership products in
three highly-focused global businesses: Food & Beverage,
Popular Culture and Design & Fashion. Its primary
vision is to create a desirable long-term brand of significance.
This press
release contains forward-looking statements and projections
concerning the Company’s plans, strategies, expectations,
predictions and financial projections concerning the Company’s
future activities and results of operations and other
future events or conditions, and are “forward-looking
statements” as defined by the Private Securities
Litigation Reform Act of 1995.
Copyright &
Registered Trademark:
IzzyCue ® is an international Registered Trademark
of BKN International Incorporated. POLIMIKA is a trade name
belonging to BKN International Incorporated. All other
trade names and/or trademarks belong to their respective
companies.
2003
All rights reserved. This article is protected by intellectual
property laws and may not be reproduced, rewritten, distributed,
re-disseminated, transmitted, displayed, published or
broadcast directly or indirectly, in any medium without
the prior written permission of BKN International Incorporated
http://www.prweb.com/releases/2004/3/prweb110574.php
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